New Twitter Advertising Strategies

Last week we reviewed a new smart Twitter monetization service called Twisy. How long did it consider you to brainstorm the idea? The initial concept came in a flash, again in December 2008: “Phrase of mouth promoting on steroids by way of suggestions by influential twitterers” About a 12 months just before we all saw the controversial mess of Magpie… or at least, how much some people hated it. People had been unfollowing anybody that had a #magpie hashtag in their tweets. I had no plan to get involved in this type of thing. But 1 weeked evening in December 2008, I was working too late and had the thought…
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Track Me if you Can

  Many people seem appalled by the idea that miniaturized tracking devices would be used to track humans on a regular basis. What we do not realize is that most humans, at least in the developed world and increasingly also in the developing world, already carry such devices voluntarily. They are called cell-phones. In the movies, hunted heroes always make hasted phone calls in order not to be traced. While this makes a good dramatic effect, in reality, nowadays phone companies can trace the source of a call, whether made from a cell phone or a landline phone, instantaneously. Worse, cell phone operators are able to track down the exact…
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