Top 5 reasons why Affiliates fail to make Money Online

For every successful affiliate, there might be at least 10 (if not more) affiliates who complain that there is no money in promoting affiliate programs. The marketing gurus can quote the 80-20 rule and say that at any given point only 20 percent of affiliates will be successful. But it’s not always true – so don’t despair. Just a couple of tweaks and twists to your strategy could change it all. Let’s start with identifying the most common problems that new affiliates have and how to turn it into affiliate profits.

Problem # 1 : Cloning Galore

Affiliate Programs usually give you a common web page or affiliate site where you can send prospective customers to. While in some cases, the web page would have your name embedded in it, at most times, it would just lead to the product’s sales page. So basically, the prospective customer does not see any difference between your affiliate link or the link of any other affiliate.

What can you do in this situation?

Make sure you stand out from the rest of the affiliates. Do not send your prospective customers directly to the product site. Create your own website, write a review of the product and tell your customer how this product will help them. If the product is good (and pays well), you could even consider adding a few special bonuses for those who buy through your link. Click here to view an example! 

Problem # 2 : Information Overload

Too many affiliate sites have this problem – they add links to nearly every affiliate program under the sky and then hope to make money. Their logic is that if a prospective customer does not like one affiliate program, they might probably buy from another link on the same page. However, it does not work that way. If your site is loaded with just affiliate links and no content, the visitors will get confused about which program to check out and will just walk away.

What can you do in this situation?

Be choosy about the affiliate programs you promote. Select the programs that complement the theme of your website and constantly monitor them. If a particular program pays well, then continue to promote it. If a particular program does not get even a single click, see if you can modify the content to appeal to your website visitors. If it still does not work, drop the program and pick another one. 

Problem # 3 : Graphics Overload

This is another one of the newbie affiliate problems – having a site which is nothing but a banner farm. Most affiliate programs offer banners or graphics to help promote their product. But the problem is that internet users have become “banner blind” i.e. they have had so much of exposure to banners on websites and in pop-ups that they no longer click on banners. Any site with too many banners is therefore a put off and they will just use the back button and go to the next site. 

What can you do in this situation?

Do not use the ready made graphics that are available in the affiliate areas. All they do is establish you as a clone, and you don’t want to do that. Instead use text links and product reviews. 

Problem # 4 : Excessive Sales Pitch

You can find this problem even in sites that look good and do not make any of the above mistakes. Basically the owner of the website tries to bully you into purchasing a particular product, regardless of whether you need it or not. Then when the prospective customer clicks on the link, they go to the product’s sales page, where they are hit with more sales pitches. This automatically puts the prospective customer on the defensive mode and just makes them want to run-off right away.

What can you do in this situation?

The main reason affiliate marketing works is because people are more comfortable buying something which they know has been tried and tested by others. So they come to your site to know your opinion, and not hear a sales pitch. The best way to handle this would be to give your opinion of the product and then let the product’s site do the selling. This is a bit hard to understand, so I would suggest you check out Make Your Content Presell!. This is an excellent eBook on copywriting, and has some real good tips and tricks which you can use to boost your affiliate commissions. Also, I would recommend this because it is extremely affordable at just under $10!  

Problem # 5 : Commission Hijacking

A large number of affiliate commissions are lost due to “hijacking”. This is where a prospective customer comes to your site, reads your recommendations, likes the product and wants to buy it. BUT — and this is where the problem is — instead of using your own link, he changes it to his own affiliate link and then buys the product. You lose your commission and he gets a discount on the product. If you aren’t aware of this problem, click here to read more Affiliate Commission Hijacking.

What can you do in this situation?

The first thing you want to do in this situation is to protect your affiliate links so that they cannot be changed. You can check out this link for our review of Affiliate Link Cloakers. Next, make your offer unique – give the customers an extra bonus or something that will motivate them to buy from your link. For example, we offer a free domain plus one month’s worth of hosting for free whenever someone signups at Thirdsphere. 


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